Abstract:Persimmon is one of the main cultivated fruit tree species in China, which has a long history of cultivation. The advantages of the persimmon industry in China were presented, such as the abundant resources of persimmon varieties, the simple cultivation and maintenance methods, the large market demand and the diverse varieties of products. The problems of the production, preservation, and selling of the persimmon were analyzed. And the countermeasures for developing the persimmon industry were proposed.